“I don’t want to seem boastful.” (Face palms self)
Sharing why you are the very best in your field doesn’t mean that you don’t have a humble bone in your body. It doesn’t mean that you walk around like a bodybuilder with a mirror in their pocket. It means you’ve earned the right to brag a little, you’ve earned the quality stamp! You simply cannot be afraid to share your hard work!
How are some ways you can promote how great you are gracefully?
- Let others speak for you! More and more of the population rely on the opinion of total strangers, so asking a customer to give you a 30 second video testimonial is not unheard of.
- Give background to what your award/certification/achievement means! Take a moment to explain the steps, background story and even statistics. Once your fully understands the hard work behind all these achievements they will want to look further into your company because you are the best!
- Only kind of plaque you don’t want is on your teeth, otherwise go for it! Get something for your front desk, office space to display. Repeat customers will memorize your award and subconsciously remember this when talking to friends about your business.
It’s one of the hardest things to do to sell yourself and your company. A vast majority of humans can’t even take compliments let alone brag about their accomplishments. However you and your company are one, you have to sell yourself just as much as the product or service you’re promoting. People have to be sold to your story, your passion and your why!
So don’t be afraid to flex those guns and give the camera a big ole grin when you succeed! For those who follow your story they will be just as happy for you- they will feel like they’ve won too! That’s the kind of brand loyalty we all aim for!