Choosing Social Channels
Okay, so you read a blog somewhere that said you should get on social media. That random blog is completely right, but there’s a lot more to it.
There’s Vine, Snapchat, Facebook, Instagram, LinkedIn, Twitter, Pinterest, musical.ly, Tumblr… and the list literally goes on and on. It can be really overwhelming to someone who has little to no experience with social media.
I’ve decided to step in an attempt to make things a little bit easier, as you business owners tend to have a lot on your hands. Now everything here does depend on your brand, product, audience and business model. Social media is not one size fits all, but it can fit most.
Facebook; I think there are rare occasions in which a company should not have a Facebook profile. I’ll give you an example. I follow some lady with the Instagram handle @taratheuson on Instagram. I have no idea how I found her or really what her Instagram is even about but I love watching her stories and posts! Just recently she asked her audience in a story “Should I get a Facebook business page?” It ended up that she did and even had her followers help with a page name. Her Facebook kind of sucks!
Her engagement rates are extremely low, the pictures she takes on Instagram just don’t fit the Facebook platform. There is just something un-Tara-like about her page. I believe that the closeness her followers feel on Instagram just don’t transfer over to the Facebook page. Tara happens to be a business owner of a company called PoppyandDot. Poppy and Dot does well on Facebook but even better on Instagram. So with this example, I really think it’s the way you portray your brand and product.
This is just an example but believe me, there are many benefits to having a Facebook page.
Instagram: As from the previous example you can see how you can really create more “1 on 1” relationships through this platform. I know the phrase 1 on 1 may seem a bit strange because it is, in fact, social media, however, understand that with the use of Stories and DMs you have that ability to relate instantly.
Those are the 2 that I see being the most useful right now, but it does depend on 1 major thing, your audience!
Your audience can have a lot of different factors. Included could be; age, demographics, income, household, industry, interests. They all connect and play a part. Example, if you’re selling hearing aids to elderly individuals musical.ly might not be the platform for you to be on.
Keep in mind, you don’t have to do it just because everyone else is doing it!
I hope that the random tangent above did bring you some value and help you to see that what works on one platform will not necessarily work on another no matter how good the content is!
Thank you all for reading and for your support!
